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TRIAD Introduction

Welcome to TRIAD, the comparative measurement method that transforms the way we evaluate sentiment, affinity, and value. TRIAD’s unique approach uses a triangular framework to reveal trends and provide actionable insights that align marketing efforts with customer sentiment. By focusing on perception and experience, TRIAD helps you identify areas that drive positive buzz, preference, and purchase decisions. Let’s dive into how TRIAD can simplify your decision-making process and maximize the impact of your campaigns.

TRIAD Benifits

Uncovers Trends: TRIAD’s comparative measurement method reveals shifts in sentiment and affinity, offering actionable insights into customer behavior.
Enhances Decision-Making: Provides clear direction on which marketing areas deliver the most value and positive sentiment.
Builds Alignment: Aligns perception and experience, helping teams focus on areas that create buzz, preference, and purchase intent.

TRIAD Results

Improved Campaign ROI: Marketing efforts are better targeted, increasing their impact on awareness, interest, and purchase behavior. Stronger Affinity Metrics: TRIAD identifies areas that boost customer affinity and loyalty, turning buyers into advocates. Clearer Insight into Sentiment: By focusing on trends and comparisons, TRIAD delivers a nuanced understanding of what drives customer perceptions and actions.

TRIAD Next Steps

Identify Key Marketing Areas: Focus on campaigns, programs, or assets with the highest potential for sentiment improvement. Set Sentiment Benchmarks: Establish baseline metrics to track how TRIAD insights influence affinity and purchase behavior. Implement and Iterate: Use TRIAD insights to refine your marketing strategy and adjust based on emerging trends and customer responses.